In this video I talk about the essential role of trust when using big data (or indeed any data). If customers don’t trust your business and therefore are not willingly share data with you your data strategy might be in jeopardy. Here I outline a case study of how the Royal Bank of Scotland developed consumer trust for their big data strategy.
Why Trust Is Essential To Any Big Data Strategy
In this video I talk about the essential role of trust when using big data (or indeed any data). If customers don’t trust your business and therefore are not willingly share data with you your data strategy might be in jeopardy. Here I outline a case study of how the Royal Bank of Scotland developed consumer trust for their big data strategy.
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