The essential guide to understanding and engaging the next generation of Financial Services customers No organization or business can afford to ignore the “digital consumer”, including all generations.
Coming originally from the hotel-/hospitality-industry, Matthias gained extensive practical knowledge and understanding of delivering customer centric services and solutions. Such influence he transported into banking, understanding that digital technologies will allow a superior and never-seen-before customer experience. Creating two online-banks himself, “walking the talk” of customer-centric banking as one of the very view banking-entrepreneurs, Matthias has a unique insight into digital customer behaviour.
His regulatory environment combined with a deep understanding of technological trends has enabled Matthias to build bridges between the traditional banking world and FinTech-powered digital banking platforms to the maximum value for the customer.
Key Takeaways:
- The common myths and misconceptions many leaders and businesses believe about the digital consumer (even if they don't know it) The core beliefs, mindsets and expectations of consumers and, not less important, employees
- Can consumers co-create a banks pricing? The secret to ENGAGING, PERSUADING and MOTIVATING via a digital community and loyalty scheme
- How to achieve record low customer acquisition cost
- How a Net Promoter Score above 70 can be achieved
- Financial Inclusion: a global challenge.
- A range of proven and practical strategies for being relevant
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