This is where the lion’s share of the business marketing we do comes to be so critical! Most agents will market on Realtor.com® Zillow.com Trulia.com and some others and the biggest reason they typically stop there is that they don’t need to do anything more than take some basic photos (some even hire a photographer) and put the information into the MLS system. The information spreads out from there to the other sites, some sites even place contradictory home valuations that are more often than not skewed one way or the other due to market abnormalities. This causes confusion on the customers part.
Worse still, there are now some large corporations that are hoping you will part ways with your home for dramatically less than fair market value so they can make money off of it as well, and even charge you more than Realtor® marketing fees to do so!
The most critical portion of your marketing campaign cannot be left to chance that the agent is responsible enough in their business to create a systematic marketing program to broadcast the home through all the pathways available.
A large degree of separation between our team and most other agents in the industry, is we don’t just throw dollars at online services for names and email addresses and hope something happens. We have developed a marketing process to bring the buyers out from the masses of the internet and become customers.
Over 86% of the content consumed today is via video. 17% - of that video is live feed video meaning Facebook Live, Insta, Snap, Twitter and YouTube Live streaming etc.
Online marketing information presented in video gets a viewership of 96% according to some of the industry innovators at Google/YouTube. The conversion after building an online rapport, providing fresh relevant content answering all inquiries quickly and then making the offer for more assistance in the digital space is fantastic.
This is turning the one-way broadcast into a two-way dialogue with the interested party, build trust with them and then convert the experience to an in person meeting to discuss the move to our area.
I know this was a long one, but I believe you can imagine this is a subject that is extremely important to communicate to you.
My team and I go way beyond a sign in the yard and a phone number. If you’re watching this content at the moment you understand the value of video in the marketing process.
It helps provide clarity and gives the required information at a pace you can digest, replay if needed and share to validate the process we are outlining here.
If you are interviewing any other agents ask them for the marketing plan for your home. We have in the show notes below included a free marketing checklist of items to be sure the agent is truly is ready to market your home. We believe our clients all deserve, top flight marketing regardless of price point, we don’t cut any corners.
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