đ How To Increase Followers On Instagram in 2020! Want to learn how to get more followers on Instagram 2020? You've come to the right place! In today's episode, I sit down with Josh Ryan, a social media expert, entrepreneur, agency owner, and all-around great guy. We talk business, Instagram growth tips, how to gain followers, and Josh breaks down exactly how he grew a brand new account from ZERO to 12,000 organic followers in 30 days. Tips on how to Grow Your Instagram Audience To effectively leverage Instagram as a sales channel, you first need to grow your Instagram followers.
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Here are some of the best ways you can grow your followers on Instagram:
1. Optimize your Instagram profile.
Here are some quick tips to optimize your Instagram profile for business: Upload a high-quality profile picture that reflects your branding. Always mention your actual name in your Instagram bio, not just your Instagram handle name, as it makes it easier for people to find you. Add a CTA in your Instagram bio—whether it is to direct traffic to your website or blog, ask people to use a hashtag, or follow your other pages. Also, provide a link to the same. Include your target keywords in your bio: Keywords that describe the kind of business/products you have. Check out the Instagram bio of the clothing brand, Marks & Spencer, which includes all of these features.
2. Post useful and relevant content.
This is probably the most important of all of the points on this list. Your content should resonate with your target audience. Only if your audience finds your content useful will they engage with it. Also, make sure that you don’t post about anything random and keep your feed focused on your business. For example, if you have a clothing brand, you can probably post product pictures or pictures of people wearing your brand or promotional posts of any kind. However, if you start posting your own pictures or any other non-business-related content, then that will confuse your audience.
3. Post regularly and consistently.
If you want to grow your Instagram followers, you need to be active on the platform and post content regularly. According to a Tailwind study, there is a direct correlation between the frequency of posts and an increase in followers. They even suggest that brands that post daily see the maximum follower growth. That said, it is not necessary for you to post daily. A lot of successful Instagram sellers post less frequently than that and are still using Instagram profitably. The key is consistency—decide on a posting frequency and then stick to it.
4. Use hashtags to attract a relevant audience.
Using relevant hashtags, specific to your niche, helps you reach a relevant audience and attracts the right people to your page. It also helps you reach a much larger audience base that you could not have reached yourself. Since Instagram now allows people to follow hashtags, you can tap into the audience for a popular hashtag to get more people to see your posts. Social media scheduling tool, Buffer, leverages hashtags in all Instagram posts to reach more people and improve their visibility.
5. Create a brand-specific hashtag.
Apart from using popular hashtags, you can also create a hashtag for your brand and promote it. Use this hashtag in all your Instagram posts and Stories and encourage your followers to use it when talking about your brand. This will also let you check all conversations about your brand in one place.
6. Host giveaways and contests.
This is an easy and effective way to gain Instagram followers. Run a contest and ask people to follow you and tag their friends to participate in the contest. This will instantly get you more followers.
7. Collaborate with influencers to promote your giveaways.
This is similar to the point above, with the added advantage of getting access to a much broader audience. You can leverage influencers to promote your contests, offers, and giveaways to their followers. When influencers ask their followers to follow your profile to participate in your contest, you can get a much higher number of followers and can multiply the effects of your promotion.
8. Use Instagram Ads.
This is a paid method of maximizing your reach and getting more Instagram followers. Using paid advertisements that are displayed to a relevant audience, you can get more people to discover your profile and like it. Also, using ads lets you reach people who you could not have reached yourself.
9. Interact with other accounts in your niche.
By engaging in conversations with other relevant accounts in your niche, you can get more visibility and get noticed by people interested in that niche. You can look for influencers and other businesses in your niche and comment on their posts to start a conversation. Always make sure that your comments are relevant and spark a conversation instead of being spammy.
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