The Belmont Road shops facing the iconic Strand Cinema are a firm favourite shopping destination for many folks in East Belfast. Many of these shops are family run businesses. Many have been on the road, for as long as anyone can remember. Others are newcomer 'blow ins'. The Belmont Road shops are surviving against stiff competition from the big supermarkets, out of town shopping centres and more recently the power and convenience of the internet. Who knows how long the road will survive? Today, though, with the run up to Christmas the outlook looked good.
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