What is ethos? The characteristic spirit of a culture, era or community as manifested in its attitudes and aspirations – Google.
The set of ideas and attitudes that is associated with a particular group of people or a particular type of activity – Collins Dictionary.
The set of beliefs, ideas, etc. about the social behaviour and relationships of a person or group - Cambridge Dictionary.
The distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group or institution – Merriam Webster Dictionary.
Spirit, attitudes, aspirations, ideas, beliefs, sentiment, character.
Let’s see how this reflects in the environment and consumers in India today.
Mr. Samar Singh Sheikhawat is a business leader with 30 years of multi-industry, multi-location, and
multi-cultural experience. Currently, Samar is working as a business consultant, start up advisor,
thought leader, and public speaker. He has built businesses across multiple categories and markets
through a sharply defined strategic approach and effective execution of plans. This approach has
strengthened consumer preferences in intensely competitive contexts and delivered sustained
growth on revenue and profitability, creating stakeholder value and powering sustained business
leadership. Mr. Samar Singh Sheikhawat is a business leader with 30 years of multi-industry, multi-location, and multi-cultural experience. Currently, Samar is working as a business consultant, start up advisor, thought leader, and public speaker.
He has built businesses across multiple categories and markets through a sharply defined strategic approach and effective execution of plans. This approach has strengthened consumer preferences in intensely competitive contexts and delivered sustained growth on revenue and profitability, creating stakeholder value and powering sustained business leadership. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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