HOW TO WRITE A POSITIONING STATEMENT? UNDERSTANDING THE PURPOSE OF A POSITIONING STATEMENT (1|2)

How to Write a Positioning Statement? The organization you work for is gearing up to launch a new product or program, or to enter into a new market. As a member of the marketing team, it’s your job introduce the new product to clients and to brand the new product. The positioning statement acts as a reference document for any branding activity you do at your organization for a new product. You can also use the positioning statement to communicate with the marketing services partners you will work with (advertising agency, designers, media buying, web marketing, consultants, etc.) to launch the new product.
Treat your positioning statement like an internal tool for your company. The positioning statement should encapsulate the primary value of the product or service for the consumer. All your product and marketing decisions for your company brand should align and support your positioning statement. It will act like a roadmap for your company’s marketing team and serve as a guidepost for all your marketing plans.

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00:32 Treat your positioning statement like an internal tool for y...
00:53 Identify the target market for the product in the positionin...
01:18 Go for a simple, memorable, and specific position statement

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